Formby Hall Golf Resort & Spa wrapped up a successful appearance at the International Golf Travel Market (IGTM) 2026 in Cannes, France, establishing valuable new partnerships and strengthening its connections across the global golf tourism industry.
Held from 19 to 22 October 2026 at the Palais des Festivals et des Congrès, IGTM brought together golf resorts, destinations, tour operators, travel buyers and international media for one of the industry’s foremost gatherings dedicated to connecting the golf industry.
Formby Hall participated in conjunction with the Professional Golf Association’s branded properties, as an official PGA Golf Academy. Joined with other established names, IGTM provided a platform to engage with industry travel and trade representatives to reaffirm the resort’s stamp of excellence in its championship golf and academy facilities.
Ross Astley, Formby Hall’s Golf Sales Manager, attended IGTM 2026 in Cannes to strengthen relationships with international golf industry professionals and explore new opportunities for collaboration. He said:
“IGTM has been an excellent opportunity to connect with key players in the international golf travel industry and introduce Formby Hall to new markets following the region’s elevated exposure following The Open at Royal Birkdale in July 2026.
“Being part of the PGA Academies section provided a valuable platform to showcase our resort, while the meetings and connections established throughout the event have opened the door to promising new partnerships.
“We are looking forward to building on these relationships and welcoming more domestic and international golfers to Formby Hall.”
Located between Liverpool and Southport, in the heart of England’s Golf Coast, Formby Hall Golf Resort & Spa benefits from its position within one of Britain’s most renowned golfing regions, offering an attractive destination for dedicated golf enthusiasts and visitors seeking to combine the sport with a wider leisure experience.
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